That’s despite stricter limits from networks like Disney, which originally allowed five streams at a time in its apps but now allows just three, and no change in enforcement measures from stand-alone services like Netflix and Amazon Prime.įorcing more frequent logins is also, at best, a mild deterrent. broadband homes were sharing passwords for video apps, up from 16% in 2017. A survey earlier this year by Parks Associates found that 18% of U.S. Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members.
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Today, most streaming video services try to mitigate password sharing through two blunt methods: they can limit how many devices per account are allowed to stream video at the same time, and they can force users to reenter their passwords more often. Meanwhile, experts say that new methods of enforcement against password sharing are still at least a year or two away, and when they finally arrive, they’ll be a lot subtler than you might expect.
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The TV business remains divided on whether password sharing is a serious problem, and even the players that want to fight it aren’t eager to apply draconian countermeasures. In both cases, a wave of headlines followed, suggesting that the days of mooching someone else’s HBO GO or ESPN login would soon be over.īut in talking to TV networks and other industry players, it’s clear that a major crackdown isn’t imminent. A couple years ago, Viacom agreed to cooperate with Charter on preventing password sharing, and just last week, Charter announced a similar agreement with Disney as part of a new distribution pact for its Spectrum TV service. He’s also been encouraging TV networks to work harder on stopping it. Tom Rutledge, the chairman and CEO of cable company Charter Communications, has made a point of speaking out against sharing TV app logins with friends and relatives since at least 2015.
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